On 24 January, Init will be launched as a future name for Axcel's group of Industrial IT and automation companies, whereas the 9 companies in the group, in addition to their current names, will also be “part of Init”.
Init has a clear ambition to be the preferred partner for customers that focus on optimization, digitization, security and green transition of their production environments.

Unique to Init are the group's 400 highly qualified employees who have deep technical insight and process understanding within a number of selected industries, including: pharma, manufacturing, food, infrastructure, marine and renewable energy.
With 23 offices, Init will continue to focus on being close to customers, but at the same time invest in collaboration and knowledge sharing across offices, thereby creating an even stronger professional environment for the benefit of both employees and customers. The group will also invest in new technologies and solutions so that Init's employees can continue to set the agenda for the industrial IT and automation solutions of the future.

Henrik Jensen, Group CEO of Init: "We see great benefits for our customers and employees by building the Nordic region's leading industrial IT and automation partner with a focus on sustainable and intelligent solutions, as well as new technology. We experience a high demand for our solutions and are strongly positioned to grow in the future. Over the past year, we have gathered the very best companies in the industry, and we are already strong with a total turnover of DKK 500 million and 400 employees". He continues: "Axcel has extensive experience in developing Nordic companies and with Axcel on board, we have accelerated our ongoing development agenda. "

Christoffer Müller, partner at Axcel, says: "We see a significant potential for customers and employees by creating a larger Nordic group, which is why we believe in Init as a future winner in an attractive industry. We welcome the partnerships with leading IT and automation companies, as well as the skilled and dedicated employees, who today will become even more related to each other, as everyone gets the same surname, namely "part of Init".
Gladsaxevej 382 2860 Søborg.

Behind Init are business owners, employees and the private equity fund Axcel. In January 2022, Init was established as Nordic Automation Partner with the merger of Danish Picca Automation and PD-Automation, and today also counts Swedish- Norwegian Acobia and the Danish companies Logimatic, AN Group, Inuatek, 3Tech Automation, ProjectBinder, MBB Consult and Swedish Martensson Consulting.
The group delivers sustainable, innovative and long-term industry-specific IT and automation solutions to a wide range of manufacturing companies in Scandinavia and abroad. Today, the group consists of more than 400 highly qualified/specialized employees in more than 23 offices in Denmark, Sweden, Norway, Spain and Serbia. 

Axcel was founded in 1994 and is a Nordic private equity fund focusing on investments in medium-sized companies with a broad base of both Nordic and international investors. Over the past 25 years, Axcel has raised six funds with total capital commitments of EUR 2.8 billion. The funds have made a total of 64 platform investments with more than 150 add-on investments and 48 exits.

Henrik Jensen, CEO Denmark and Group CEO 
Phone: +45 20 20 52 30
Mail: info@initgroup.io

Christoffer Müller, Partner 
Phone: +45 29 38 53 66 
Mail: cm@axcel.dk

Christian Schmidt-Jacobsen, Managing Partner 
Phone:+45 21 78 36 97
E-mail: csj@axcel.dk